Pop-up ads experienced a remarkable surge in the late 1990s and early 2000s, initially offering a seemingly easy way for companies to reach a vast audience. Driven by their noticeable visibility, these intrusive boxes became ubiquitous across the web , generating substantial revenue for publishers and promoters . However, user annoyance rapidly gre

In today's digital landscape, businesses are constantly seeking innovative ways to reach their target audience and drive growth. Online advertising networks have emerged as a powerful tool for achieving these objectives. These networks present a vast reach, allowing businesses to strategically segment specific demographics, interests, and behaviors